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            The Consumer’s Right to a Reliable and Safe Product͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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    <a class="brand-logo-link" href="https://www.kirkohanson.com/" style="color:#940000 !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/5d49f737a4a12b0001564e65/1600150178837-2LE33HPNHJZC7279IJTX/Untitled+design.png?format=750w" height="110" alt="Kirk O. Hanson" style="font-size:.7970742685671418em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;color:#000;height:auto;max-height:110px;max-width:100%;width:auto;margin-left:0px;"></a>
    
  

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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.4163124999999999em;mso-line-height-alt:1.4163124999999999em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;"><strong>ETHICS MEGATREND: </strong></h4>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.8879445625em;mso-line-height-alt:1.8879445625em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;">The Consumer’s Right to a Reliable and Safe Product</h3>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><em><strong>In my last newsletter, I began a series of discussions about 12 dimensions of responsible business behavior </strong>that form the chapters in a book I am writing on the history of the responsible business movement.&nbsp;The first focused on how a business treats its employees, a concern with an extremely long history and an active present (see <a href="https://static1.squarespace.com/static/5d49f737a4a12b0001564e65/t/66bdbf5007d56848065102b6/1723711312761/ETHICS+MEGATRENDS+by+Kirk+Hanson+84.pdf" rel="nofollow" style="color:#940000 !important;">here</a>).</em>&nbsp;<em><strong>Today’s issue focuses on</strong> <strong>product responsibility—</strong>what is a business’s responsibility to produce and sell a reliable and safe product, what debates have marked the history of this responsibility, and what issues regarding product responsibility will we struggle with over in the next ten years?&nbsp;I am anxious to hear your reactions and additions!</em></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.4163124999999999em;mso-line-height-alt:1.4163124999999999em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;"><strong>THE HISTORY OF PRODUCT RESPONSIBILITY</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Concern for and regulation of product safety in the U.S. has a long history.&nbsp;Some attribute its beginnings to the 1893 Chicago World’s Fair,</strong> where standards for the newly developed <em>electricity</em> were established, leading to the establishment of the new organization Underwriters’ Laboratories (UL), which set voluntary but influential standards for products managing and using electricity. The 1906 Pure Food and Drug Act first established standards for safety and quality of food and drugs.&nbsp;The 1933 Federal Securities Act protected investor customers by limiting how securities are sold and what disclosures must be made regarding the financial and strategy plans of companies.&nbsp;Both acts responded to major failures by those industries. </p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Arguably, though, product safety has been advanced most powerfully in the U.S. by a reliance on tort law,</strong> which allows victims who are harmed or injured to recover civil penalties from the company or individual responsible for the action or omission. Court decisions resolving tort cases establish standards of responsibility which then drive businesses to adopt practices and safety standards to avoid future tort liability.&nbsp;Today, every industry needs legal counsel to know the de-facto safety standards which determine if it has a responsible product and consumer experience.&nbsp;</p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>The workings of tort law have been supplemented since World War II by many new federal and state consumer laws that focus on particular products, industries and practices.</strong>&nbsp;Among these are the Motor Vehicle Safety Act of 1968, the Fair Housing Act of 1968, the Fair Credit Reporting Act of 1970, the Consumer Product Safety Act of 1972, the Toxic Substances Control Act of 1976, the Food &amp; Drug Administration Amendments Act of 2007 (regulating pharmaceuticals), and the Fair Debt Collections Act of 2010.&nbsp;The Americans with Disabilities Act of 1990 protects access to shopping and business transactions as well as to employment.&nbsp;</p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>The accumulating set of product responsibility standards has made the art of </strong><em><strong>risk assessment</strong></em><strong> a key corporate practice</strong> since World War II and has subsequently been embedded in voluntary and mandatory product standards.&nbsp;Responsible corporations conduct pre-release and ongoing testing and assessment to evaluate the potential for product failures and misuse. The most responsible companies do this preemptively and with transparency to head off problems before consumers are harmed.</p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>In 1972, the Consumer Product Safety Commission (CPSC) was created with a broad mandate and process for establishing </strong><em><strong>by commission action</strong></em><strong> mandatory product safety standards for a wide range of products.</strong>&nbsp;In its 52-year history, the CPSC has created standards for refrigerators, garage doors, fires, baby cribs and walkers, poisons endangering children, bicycles, pools, chairs and ladders, among other products.&nbsp;Its success led Senator Elizabeth Warren (D-MA) to champion the creation of a similar <strong>Consumer Financial Protection Bureau (CFPB) in 2011</strong> as part of the Dodd-Frank Act following the 2008 financial crisis. The CFPB has established standards for a wide range of financial practices and has created an active process to take complaints and enforce responsible practices in consumer finance.</p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Product responsibility, similar to other aspects of business responsibility, has been drive by a series of notable scandals leading to the creation of new laws and new understandings of what is responsible behavior.</strong>&nbsp;In our 2021 book, <em>Rotten: Why Corporate Misconduct Continues and What to Do About It</em> (see <a href="https://www.amazon.com/s?crid=1NYKKGBQE1YBU&amp;k=rotten%20hanson&amp;ref=nb_sb_noss&amp;sprefix=rotten%20hanson%2Caps%2C163" rel="nofollow" style="color:#940000 !important;">here</a>), my co-author Marc Epstein and I profiled several cases important to the recent history of product responsibility: the Volkswagen emissions fraud, Theranos’ product deception, Peanut Corporation of America’s salmonella outbreak, Wells Fargo’s sham customer accounts, Takata’s exploding airbags, Equifax’ compromise of customer data, and Boeing’s design failures.&nbsp;</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.4163124999999999em;mso-line-height-alt:1.4163124999999999em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:.02em;"><strong>THE FUTURE OF PRODUCT RESPONSIBILITY</strong></h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">The standards of responsibility for product quality and safety evolve continually, to a great extent due to technological and economic change, as well as new corporate practices. Companies themselves are in the best position to know how their new products, services and policies affect the consumer’s experience buying, using and disposing of its products. Looking to the future of product responsibility, <strong>it is clear the areas of greatest future concern will involve online products, services and interactions with consumers.&nbsp;</strong>It is not just technological firms themselves whose practices will be of concern, but also the online practices of every company selling products and services in the offline world.&nbsp;&nbsp;&nbsp;</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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    <td valign="top" class="section-text-area section-content-cell" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;color:#000;background-color:transparent;">
      <p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">Here is my preliminary list of areas that will define new product responsibilities of companies in the next 10 years:</p><ol data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Online safety.</strong>&nbsp;Companies providing online services (hardware and software, online platforms and marketers of all kinds, etc.) will be expected to protect all users from hackers, fraud, harassment and more serious harm.&nbsp;Cybersecurity is a concern not only for a business, but also for its customers.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Children’s Online Safety.</strong>&nbsp;The concern for online safety will be magnified in concern for the impact of online experiences on children and the young.&nbsp;Already difficult-to-address concerns like business responsibility for mental health impacts are widely debated.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>The complex online consumer experience.</strong>&nbsp;With all customer transactions increasingly going online, standards for responsible advertising, ordering, delivery, customer disclosure and information, product support and product return are being defined.&nbsp;The responsible company is concerned about every aspect of a customer’s experience.&nbsp;&nbsp;</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>The responsibilities of online platforms to their users.</strong>&nbsp;Despite the longstanding protection for platforms from Sec. 230 of the Federal Communications Act, it is clear we will be writing new laws, regulations, and tort liabilities for all online platforms over the next 10 years.&nbsp;The evolving standards will address deep fakes, deliberate lies, harassment, and related impacts.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>The accuracy and safety of Artificial intelligence.</strong>&nbsp;With the adoption by the California Legislature of the first major AI legislation, (see <a href="https://www.nytimes.com/2024/08/28/technology/california-ai-safety-bill.html?searchResultPosition=1" rel="nofollow" style="color:#940000 !important;">here</a>)&nbsp;the battle over the standards adopted by AI companies and their business users has been joined.&nbsp;Standards for AI will evolve over a period longer than the next 10 years!</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Ownership and Management of Customer Data.</strong>&nbsp;With almost every business collecting customer data, the public will eventually demand control over their own data and how it is used by business.&nbsp;How this will be accomplished is not clear, but it is coming!</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.295;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Responsibility for the behavior of third-party business partners.</strong> With ever-more complex supply chains and the introduction of more and more corporate partnerships and subcontractors, it will become more difficult to fix blame when a customer is treated badly.&nbsp;Responsible companies will be expected to meet new standards to qualify partners and supervise joint work. (Boeing partially blamed subcontractor Spirit AeroSystems for the door that was not adequately bolted, but Spirit was a Boeing division in the past, and is now being reacquired.)</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.295;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Responsibility for Customer Misuse of Product or Service. </strong>Tort cases have increasingly focused on whether the manufacturer or distributor of a product could have foreseen that a customer could misuse a product or service, and whether the company took enough care to prevent that misuse.&nbsp;New standards will be codified by future tort cases and possibly by regulation.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;"><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.295;margin-top:0pt;margin-bottom:8pt;" class=""><strong>Increased Scrutiny of Clever but Deceptive Practices.</strong>&nbsp;The increase of online transactions and complexity of products and services will permit companies to engage in more sophisticated deceptive practices.&nbsp;Scrutiny of “junk fees,” for example, is a response to corporate practices that obscure the total cost of consumer goods.&nbsp;</p></li></ol>
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      <p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Developments in the U.S. are mirrored in the UK and the EU,</strong> where deliberative bodies are already considering laws and regulations to address some of these issues.&nbsp;With the growing globalization of trade, it will be the rare company whose consumers, and product responsibility concerns, can be addressed in a single country. In fact, a tenth dilemma for the responsible company may be how to manage conflicting standards in different countries!</p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""></p><p style="color:inherit;font-size:1.0625em;margin:0 0 1.25em 0;font-weight:normal;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class=""><em><strong>What additions or corrections would you make on the history and the future product responsibility issues above?</strong> What will the product safety challenges of the future be?&nbsp;What industries will be under the microscope?&nbsp;<strong>Please send me a note by return email</strong> or to <a href="mailto:hanson@lanarkpress.com" rel="nofollow" style="color:#940000 !important;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">hanson@lanarkpress.com</span></a><strong>.&nbsp;I will include a summary of your feedback in a coming newsletter</strong>.&nbsp;And I will address a third area of responsible business behavior in the next newsletter.&nbsp;</em>&nbsp;&nbsp;&nbsp;</p>
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